Do you use Instagram for your business?
Instagram is a free app for iPhone, iPod touch, iPad, and Android that allows you apply filters and location data to photos, and share them on Facebook, Twitter, Flickr, Tumblr, and Posterous.
Instagram’s distinctive feature is its photo filter, a digital layer that gives snapshots the appearance of professional editing. Some filters enhance the colors, while others dull the light to a soft glow for an aged, vintage appearance.
First, simply using it shows you’re ahead of the curve, gaining interest from customers and respect from professional contacts. Anytime you plan to post on social media, consider how an Instagram photo might be used to tap into that visual audience. It’s important for businesses to realize the growing Instagram trend and capitalize on it, but it’s also important to be authentic. Users don’t want to see Instagram images they can tell are obvious advertisement tactics; they want to see visual proof of a company they’re doing business with. Most importantly, they want to see that there are real people behind the product. Avoid only posting photos of brand logos or your storefront, and mix in some interesting images of an office ping pong game or a funny piece of wall art in the executive suite hallway.
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